When the hubbub of Marrakech’s blushed-walled medina and the full-throttle action at nearby Jemaa el Fna Square get a bit much, this former spice trader’s home becomes much more than just a place to lay your head. We felt the madness of the medina melt away the moment we stepped through the door. Opened in 2014 as a passion project for German-Moroccan owner Ahmed and his family, Riad 11 Zitoune caught our eye as one of the prettiest options in the city’s ever-growing portfolio of affordable riads.
In both, the curated interiors combine classic Moroccan design with contemporary flourishes to gorgeous effect. The owners were keen to recast the houses as soothing spaces where things feel homespun and relaxing. Stepping into the main Riad 11 building, we were greeted by a scene-stealing tiled courtyard with green and duck-egg blue hues. The 11 luxe-leaning rooms and suites are spoiling, with pillowy double beds and bathrooms decorated with traditional tadelakt plaster. We loved the warm but laid-back welcome, and the rooftop terraces with sunloungers and lofty views. Add to this thoughtful staff - who'll happily arrange yoga classes or desert tours - and you've got the perfect recipe for a boutique stay in the heart of the medina.
Highs
- A desirable Marrakech address in the centre of the medina, just a three-minute walk from Jemaa el Fna Square
- Relaxed and sociable atmosphere created by the owners and their lovely staff
- Just 11 individually styled rooms with delightful décor that mixes up classic Moroccan craftsmanship with modern design flourishes
- A rooftop restaurant serving masterful Moroccan cuisine
- Great value with all the trimmings: private yoga sessions, peaceful roof terraces, a plunge pool and a Jacuzzi
Lows
- The courtyard and rooftop terrace are on the small side
- Access to most rooms is via a steep staircase: not for those with mobility issues
- No TV in the rooms may niggle teenagers, but there is WiFi
- They're old buildings and we experienced the occasional issue with water and power, but it didn't affect our stay
Best time to go
Our top tips
Ladies should pack a shawl for chilly evenings and cover-ups for the souks - although Marrakech is a very tolerant society, women will feel self-conscious in mini skirts and vests. Be inspired by Talitha Getty and wear a kaftan - there are hundreds on offer in the souks.
- Boutique Riad
- 11 rooms
- Restaurant
- All ages welcome
- Open all year
- Plunge Pool
- Spa Treatments
- Beach nearby
- Pet Friendly
- Disabled Access
- Car not necessary
- Parking
- Restaurants Nearby
- WiFi
- Air Conditioning
- Guest Lounge
- Terrace
- Garden
- Gym
- Hot tub
Rooms
Theer are 11 delightful rooms and suites, most sleeping 2 people except for the suite which can fit 3. Each has a tasteful mix of traditional Moroccan craftsmanship and simple yet soulful modern design. Expect plenty of colour, handmade furniture, vibrant fabrics and artworks, and comfortable French-style double beds swathed in high-quality linens and plentiful pillows. Bathrooms are decorated with traditional tadelakt plaster and have showers, Egyptian cotton towels and bathrobes, lounging chairs, vanities and toiletries.
All rooms have air-conditioning, heating, safes and hairdryers. In the interest of not disturbing neighbouring guests there are no TVs. It's worth noting that, being only 100m from buzzy Jemaa el Fnaa, you may hear some street noise in the evenings.
We loved the second-floor Junior Suites (Saffron and Pistachio), which offer the most living space. Each has a double bed, separated by a gauze curtain from a sitting area with a day bed (suitable for a child) and a furnished terrace; we found this to be the perfect spot for reading and gazing up at the cobalt-blue Marrakech sky. And there are three suites with private terraces, too. The rest of the rooms are spread over the three floors. Olive is the only room on the ground floor; it opens into the communal courtyard so lacks the privacy of the rest, but makes a good choice for anyone wanting to avoid the steep riad stairs. Green Tea has a narrow layout but we liked the small private terrace outside.
Features include:
- Air conditioning
- Bathrobes
- Central heating
- Hairdryer
- Safe box
- Toiletries
- WiFi
Eating
Breakfast is a hearty affair of pressed orange juice, fresh fruit, bread, eggs, pancakes, buttery rotis, overnight oats with creamy yoghurt and a choice of mint tea or excellent coffee.
There's no formal restaurant but a set lunch or dinner menu can be requested. There's a relaxed eat-where-you-like (and when-you-like) dining policy so meals can be enjoyed in your room, in the courtyard, or on the roof terrace - just give the team a little notice. There’s a huge emphasis on homecooked dishes, all of which are made with locally-sourced fresh ingredients and flavoured with aromatic spices from the souks. We didn't have much choice in our dinner, a classic chicken tagine, but it was delicious nonetheless.
If you fancy a change of scene, they also run a cafe restaurant, Cafe Munich, a short walk from the riad. It's the first in the Medina to have a kids' play area, making it ideal for hungry families.
Features include:
- Breakfast
- Dinner by arrangement
- Kids' meals
- Lunch by arrangement
- Restaurants nearby
- Room service
Activities
- Haggle your heart out in the souks (only 50m away!) and save space in your suitcase for spices, woven carpets, handmade Berber rugs, leather goods, silver jewellery and all manner of trinkets
- Embrace the chaos of nearby Jemaa el Fna Square, the city’s dazzling centrepiece with a constant stream of fire eaters, snake charmers, jugglers, acrobats, musicians and dancers
- Visit Maison de la Photographie for its eyebrow-arching collection of photos, glass negatives and documents dating from the 1870s to the 1950s. Also spend time at Musée Yves St Laurent, making a beeline for the designer’s studio with its original décor, sketches and swatches
- The owner and staff will happily advise on the best sightseeing spots in Marrakech; or they can arrange a well-curated selection of activities and tours, near & far, long or short - just ask
- Back at the hotel, take a yoga class on the rooftop terrace or soak in the Jacuzzi room. Later, ask staff to book you in at the nearby hammam to enjoy a steamy bathing ritual with black soap and a liberal slathering of mud
Activities on site or nearby include:
- Hot tub
- Museums / galleries
- Private guided tours
- Shopping / markets
- Well being
- Yoga
Kids
Kids of all ages are welcome at Riad 11 Zitoune, though there are no family rooms for 4 (for that, we recommend their sister Riad 10 Mandarin). However, Riad 11 does have two rooms for 3, and being just a five-minute walk from the pram-accessible Jemaa el Fna Square is a real plus. There are also iPads for guest use, and free WiFi everywhere.
Best for:
Babies (0-1 years), Children (4-12 years), Teens (over 12)
Family friendly accommodation:
For a couple with a child, the two Junior Suites, Saffron and Pistachio, have a double bed (separated from the rest of the room by a curtain), and a built-in single sofabed, as well as a private furnished terrace.
For a couple with a baby, all of the rooms can fit a cot (by prior arrangement).
For families of 4+, we advise checking at their sister Riad 10 Mandarin.
Children's meals:
Kid-friendly meals like chicken nuggets and spaghetti bolognese are available
Families Should Know:
There are steep steps in the riad so keep an eye on toddlers.
Distances:
- Airport: 20-minute drive
- Hospital: 10-minute drive
- Supermarket: 5-minute walk
For more family-friendly places, see our Kids Collection
Location
Riad 11 Zitoune is on Derb Lakhdar in Marrakech's medina. It's a five-minute walk south of Jemaa el Fna Square.
By Air:
Fly into Marrakech Menara (6km), which is served by international and budget airlines.
From the Airport
The riad can arrange an airport transfer (20 mins), or you can take a taxi to Riad Mokha where you’ll be met by the riad guard (it’s a five-minute walk from here).
By Car:
If you want to hire a car (for your travels outside Marrakech), see our car rental recommendations. Note you can't bring cars into the medina.
Detailed directions will be sent to you when you book through i-escape.
Airports:
- Marrakech Menara 6.0 km
Other:
- Beach 170.0 km
- Shops 0.1 km
- Restaurant 0.1 km
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